Royal Le Page Infinity

There’s a hum on Eglinton that goes beyond the mining and construction of the Eglinton LRT. It’s the evolution of the neighbourhood. Last year, the Royal Le Page West office at the corner of Avenue Road and Eglinton closed and the office manager, Rick Aurora, saw an opportunity.

Rick recently opened the Royal Le Page Infinity office just west of the previous location. The Eglinton Way sat with him and Peter Le Fave, a local real estate agent and resident, to discuss this new venture.

The Eglinton Way: Hi Rick and Peter, thanks for taking the time to speak to me. Tell me, how has it been setting up the new office?

Rick: It’s been very busy and exciting. I’ve been in the real estate industry for 14 years and have learnt to evolve alongside the industry. Our approach to meeting clients is different than before. Nowadays, people go online and do their research on the market and agents well before they speak to us. It’s a savvier audience.

The Eglinton Way: How has technology changed the way you do business?

Peter LeFave

Peter: We use traditional and new methods these days. Having an agent on duty at the office is still a good way to meet clients; however, agents also have to build their presence online. I’ve been spending time recently updating my LinkedIn and Facebook. Agents need to think differently about leads and their presence.

Rick: I do a lot of work on the agencies online presence. We create relationships with our clients to learn what they are truly looking for, whether they are a first time home buyer or an experienced investor. Making the home Buying/Selling experience a happy and positive one is what we do best.

The Eglinton Way: What do you envision for the future of Royal Le Page in this neighbourhood?

Rick: Royal LePage wants to be a consistent name in the community and be an integral part of the neighborhood. We believe that with our strong name brand, and a great neighborhood, we will thrive and succeed, staying for many decades to come.

The Eglinton Way: How has the LRT construction affected the real estate industry?

Peter: The demand for the area remains strong and continues to grow even through all the construction. The vacant lease units are still being occupied by new businesses and the properties for sales continue to be sold very quickly. You can see the strength in the community as it continues to draw customers to all the local businesses in the area.

At the end of the interview, Rick walks me through the office space. The training room, agent offices, and facilities are all set up and ready for business. My favorite part is the view of Eglinton from the 2nd floor where you can watch the day to day activity from a birds eye view. It’s an interesting street at any time of day.


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